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She says Ashley Madison does not go so far as to say they are fake, but "does admit that many profiles are for 'amusement only' ".In 2012, a former employee claimed in a lawsuit that she was requested to create thousands of fake female accounts attractive to male customers, resulting in repetitive stress injury. In July 2016, CEO Rob Segal and newly appointed President James Millership told Reuters that the company had phased out bots by late 2015.Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.Ashley Madison employs guerrilla marketing techniques to advertise its site.For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.

The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.

These user terms could enable Ashley Madison to successfully argue that it was being upfront about being just "a fantasy" and "a fiction," Goldman told us.

If users are just paying for the fantasy, then the site could argue they're "getting exactly what they're paying for," Goldman said.

"In my mind this is just another extension of inauthentic content online." For its part, Ashley Madison owner Avid Life Media said in a statement provided to Business Insider that its service is "100% authentic, as described in our terms and conditions." "We stand by our product so much that we offer a 100% guarantee if service does not meet every expectation," the company said.

Chinese (simplified and traditional), Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazilian and European), Russian, Slovenian, Spanish (European, American), Swedish, Turkish, Ukrainian Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service marketed to people who are married or in relationships.

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